Reach New Platforms In Marketing

Through LightTruckBiz.com, your message can reach more than 14,000 dealers, installers and distributors of truck and SUV aftermarket accessories who are seeking information on products, business techniques, current industry news and technical tips on how to operate their businesses more efficiently, effectively and profitably. Thee are the individuals in management responsible for store setup, inventory and product offering, hiring, firing and business development.

When they come to LightTruckBiz.com, our readers are in the "need-to-know-more" mode. Over 90% of our survey respondents personally buy, recommend, or specify products for their stores and customers.

Build Your Brand/Create Brand Awareness

An industry-specific website provides the best opportunity to consistently brand products and services. Stay connected with your target audience 24/7/365 with fixed or rotating display ads.

Develop New Business Leads

Everyone in a competitive market is interested in generating new leads. E-mail can be a great way to generate solid qualified leads beyond your sales department and your website. Our direct e-mail programs can be customized to send out a message that is exclusive in content to all or a subset of our list of more than 5,000 opt-in subscribers. E-blasts are 3x more likely to be read and acted upon than traditional card and postage direct mail campaigns, and are much more economical too, considering the cost of design, printing and postage. This can yield benefits like increased sales, lower promotional costs, immediate results and more customers!

Educate Your Readers

Webcasts, webinars, and podcasts are effective tools to educate and inform potential customers. PowerPoint presentations on your products or tutorials can prove to be a great opportunity for you to become an authoritative industry leader. Live presentations are easily done from your office, conference room or exhibition booth. Information on participants and viewers is also captured for future marketing opportunities.

Learn from Our Audience

Collect research and data from opt-in subscribers with custom surveys. Custom surveys provide you the opportunity to reuqest industry-related opinions concerning the industry, gain insight on trends and determine marketing directions. Responses can be immediately tracked and measured.